The New Croft is delighted to announce that JR Crane has renewed their shared sponsorship deal with The New Croft and Haverhill Rovers FC, extending what has already been a hugely valued partnership.
This renewal marks the start of JR Crane’s fourth year sponsoring the hub, having originally entered into a three-year agreement that they have since chosen to extend for another year, with the intention of continuing beyond. Before their site-wide sponsorship, JR Crane were long-time supporters of Haverhill Rovers youth teams, demonstrating their ongoing commitment to football and community development in the town.
Reflecting on the renewed partnership, Peter Betts, CEO at The New Croft, expressed the significance of JR Crane’s continued support: “We are incredibly proud to continue our partnership with JR Crane. Their commitment and ongoing support play a vital role in helping us provide first-class facilities and opportunities for both the local community and Haverhill Rovers FC. Having partners like JR Crane ensures we can continue to grow in a sustainable and professional way, and we are hugely grateful for their belief in what we do here at The New Croft.”
As part of the agreement, JR Crane continues to hold the naming rights for the entire site, which remains home to Haverhill Rovers FC. Their support ensures the facility can continue to provide high-quality facilities and experiences for the local community, while also helping Haverhill Rovers operate in a professional and sustainable manner.
James Robey, Director of JR Crane, shared his enthusiasm for the continued relationship: “It has been a pleasure to sponsor The New Croft and the football club over the last three years. JR Crane Services takes great pride in being able to support the community with such a great asset as Haverhill Rovers, who provide the young and old with a community hub for all to share. It is also great to see the girls’ game growing at Haverhill Rovers, and hopefully together we can inspire the next generations of females to become part of the Lionesses’ team.”
The value of JR Crane’s support is felt deeply within the club as well. Ryan Churcher, Senior Chairman of Haverhill Rovers FC, acknowledged the impact of the partnership, stating: “All at Haverhill Rovers would like to thank James and his team at JR Cranes for their ongoing support. They were a massive part of the club’s success last season and will help form the future of the club going forward.”
